Stimergic learning is covered here.
The structure of secular conservative "framing" of events is discussed here.
Note the most interesting thing, that actually being an amorphous mass with seperated command structures but all communicating is actually an effective strategy. Its essentially an open-source platform, applied to political and information operations.
In both cases, each rely on various groups innovating and trying varying methods of attack, the communicating their effectiveness back to other groups who share their aims. The techniques are refined, then packaged for mass release. Then the process is repeated. It is constant refinement based on the ability for fast feedback AND, a mass of people willing to try various strategies.
Its essentially a Black Swan approach to events. By allowing groups to experiment, the whole movement can take advantage of successful methods, whereas failures will only impact on those directly involved in them. Its very smart, really.